Subcarpathian Ahead of us is a period full of warmth and joy. An inseparable element of Christmas gatherings is giving gifts to loved ones, which is a pleasant experience for both the givers and the recipients. The annual purchase of gifts is a big burden on the household budget of Polish families. How will they cope this year and what gifts will they give to their loved ones? Pre-Christmas shopping decisions are shaped by various phenomena present in the public space, which have a real impact on consumer preferences and trends in choosing Christmas gifts.
Gifts in the background?
Poles' spending on Christmas shopping in 2022 was higher than in the previous year. Annual growth has been observed for many years. However, in the previous year, a higher budget did not mean more gifts, but was a reflection of rising prices. As a result of inflation, over 70% consumers declared a reduction in Christmas spending during the upcoming holidays. Importantly, more and more people stop expecting gifts, not wanting to strain their wallets, which are mainly intended for food purchases.
Practical, but nice
The financial situation of Poles and the situation in the world (the pandemic, the war in Ukraine, the recent events in the Gaza Strip) have an impact on what kind of gifts we expect. This is how trends in buying Christmas gifts are created. Last year was defined by experts as the year of dopamine gifts. At that time, they were primarily intended to cheer people up and evoke positive emotions. Poles like practicality, also when choosing gifts. That is why you could most often find coupons, vouchers or money under the Polish Christmas tree. During the upcoming holidays, you can expect, just like last year, practical "cheer-ups".
Responsible gifts
Phenomena such as the pandemic or foreign armed conflicts are reflected in many aspects of our daily lives, including such pleasant ones as celebrating the holidays with family. However, they remind us of one of the most important values in life – health. Although as many as 62% Poles still do not perform preventive tests, awareness of prevention and a healthy lifestyle is growing.
– Unfortunately, this trend is not yet visible in statistics. According to a study by the Central Statistical Office, 20% Poles take medications to improve the cardiovascular system, 17% the digestive system, and 15% the nervous system. In addition, the younger generation (27-42 years old) has more health problems than the older generation when they were the same age. The trend of taking care of health is only a declared trend for now, and not necessarily a real one. Society should move towards prevention, but as can be seen from the statistics, it is not doing so yet. – notes Anna Rogińska, business development expert at 4Dcenter.
Health under the Christmas tree
During the flu season and the Christmas period that follows, it is easy to come across advertisements for supplements, vitamins and other over-the-counter products. However, it should be noted that without medical education, there is no way to make a diagnosis. A visit to a specialist and having the appropriate tests performed is the means and way to give a loved one a responsible and practical gift.
– The best and at the same time innovative gift is to treat a family member to a body check-up with specialist tests. Within a few hours you can learn everything about your organs, detect any irregularities in your body before it is too late, and make sure of your health. We are observing a growing interest in such an interesting form of gift, which should be sought in the offer of medical centers. This is certainly a challenge for the medical services industry, which can contribute to beautiful and important Christmas gifts - adds Anna Rogińska.
The holiday season is the perfect time to remind your family to take care of their health. You can buy and order a preventive examination for your loved ones at the 4DCenter diagnostic center in Warsaw at Senatorska Street 2. In addition to a full-body check-up, the offer also includes packages focused on specific systems. Only a correct diagnosis allows you to choose the right treatment in the future.
4DCenter is an exclusive diagnostic center that perfectly meets the individual needs of patients. It provides visits tailored to the schedule and expectations of clients. During the tests, a special outfit is provided, ensuring convenience and comfort. The center is distinguished by a high standard of service quality. Additionally, it offers various health check-up packages, including additional specialist consultations, which allows for comprehensive care of the health condition of each patient. 4DCenter is located at ul. Senatorska 2 in Warsaw. www.4d.center
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